Zeitgeist: Millenials

December 4, 2012

1.      The Millenials are an interesting breed with their roots in late 80’s early 90’s birth and upbringing. As a Gen Y member myself, I have a unique view on the cultural environment that is going on around me. Many events have shaped this view and are shaping the world we live in today.

 

Some dominating events of the last couple of decades include the September 11, 2001 terrorist attacks. This has definitely shaped my worldview and led to the increased patriotism growing up. There was a flag on every lawn and the war on terror began. This lasted for about 10 years when recently in 2011, Osama Bin Laden was captured. President Obama becoming the first African American President was also a major event. This to me symbolized how far we had come in fighting racism. Another dominating event recently was the wedding of Kate Middleton to Prince William. The wedding was highly publicized and her dress dissected. I think it’s every girls dream that a “commoner” could become royalty. Harry Potter, Twilight and The Hunger Games are some of the major book series that I have gotten into. I think almost every American my age would recognize the name Harry Potter, especially with the opening of the theme park at Universal in Orlando. 



 

Some dominating ideas recently include the eco friendly craze. Finally something that actually benefits the environment! From bringing your own bags to Walmart to recycling, everyone can do their part. Zumba is an exercise craze that came around almost as a result of the obesity crisis in the nation. Another idea is that it’s ok to wear workout clothes everywhere (even at some churches) and it’s fine to look casual at work. This fashion idea is prevalent on every college campus.

 

There are many pop culture icons that dominate our social groups. Rebecca Black was most searched for on Google in 2011 with her hit song “Friday”. Where did she come from? Everyone had to find out. Other popular hits include Justin Bieber, Amy Winehouse, and Adele. These are the people the kids are currently idolizing? Can’t we go back to Justin Timberlake and Britney Spears? Oh wait, JT just married Jessica Biel this weekend…never mind. One death that hit the nation hard was Steve Jobs. He was a technological genius that designed several of the items that I use on a daily basis.

 

Speaking of technology, everyone wanted to know about the Ipad 2 and the Iphone 5 in 2011. I’m just lucky to have the 4 to keep up with Twitter, Facebook, Instagram, Pinterest…the list could go on. My generation is obsessed with constant communication and always being informed. Our technology makes these goals very easy, even if we’re on the go. A year ago I felt so left out without a smartphone, and now I can’t imagine my life without one. We have become dependent on technology.

 

These are just a few of the things that shape my worldview and our current zeitgeist today. A forecaster could use this map to think about what is popular now, and project into the future. The issues discussed are the keys to marketing to Gen Y.

 

Google Zeitgeist. Retrieved from http://www.googlezeitgeist.com/en/top-lists/us/overall/google-com-fastest-rising.

Kate Middleton. Retrieved from http://whatkatewore.com/.

 

 

Idea Chain - The Wedding Dress

December 4, 2012

1.   

  The modern day bride almost always dreams of wearing a white dress on her big day. It is the tradition in America and many other countries such as England, Russia, and Australia. How did this fashion item get assimilated into the mainstream?


 

During medieval times brides wore expensive gowns made of fur, silk and other textiles. Extremel...


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Societal Trend - Online Community gets Backlash

December 4, 2012

1.      Ravelry is an online social networking site exclusively for knitters and crocheters. Recently the site has gotten flack because of one site members’ idea. Kimberli Smith was the first to think of the Ravelympics – a sort of competition for the sites members to complete tough projects while watching the Olympics. Everything was fine for 2008 and 2010, but for the London games in 2012, the U.S. Olympic Committee (USCO) stepped in asking them to stop.  The USCO said it was disrespe...


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World Culture - Russia

December 3, 2012

Ok, all I knew about Russia can be summed up in three things: nesting dolls, Faberge eggs, and the animated movie Anastasia. Limited knowledge, I know. So my goal with this post was to educate myself (and you) on the traditional costumes of Russia, and how they have impacted fashion all over the world today.


           

            Traditional Russian clothing was largely influenced by the Byzantine Empire in the early beginnings of the country. This included rich color, pattern, and cl...


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Style Icon - Johnny Cash

December 3, 2012


“The Man in Black”, a nickname that is almost synonymous with Johnny Cash. He was a little bit country and a little bit rock n’ roll. His gravelly, soulful voice resonated with so many people and still does today. In the same way, his well tailored style is still classic and relevant 50 years later.


           

Johnny Cash was born and raised in Arkansas, and started writing songs at the age of 12. Cash garnered popularity in the 1950’s, at the start of his career with many sing...


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Style Tribe - Rockabilly

December 3, 2012


Find them at vintage car shows, drive in movies, or burlesque clubs. Who is this interesting subculture with an abnormal interest in the 1950’s? Rockabilly. Urban Dictionary says that “Rockabilly is not a style it's a way of life.” This is a subculture comprised of men in women ranging in all ages that strive to remember and recreate the 1950’s, including music, dress, and cars.

           

            Rockabilly has its roots much deeper than just modern day. The word itself is...


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Coolhunting in Austin, TX - Cosmicpolitan

December 3, 2012

Hey trend followers, how cool are you? If you were really cool, you would already know what I was going to be talking about and you would be wearing it right now. Since you probably aren’t, I’ll play nice and let you in on my little secret. Spotted on the streets of Austin, off Guadalupe and South Congress, on a mild weathered UT game day Saturday, I saw…galactic t-shirts. That’s right, planets! All the shirts spotted had a black background with a cosmic image printed on the front. ...


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Color/Textile Forecast - S/S 2014

December 3, 2012


As we all know from watching The Devil Wears Prada, color and textile trends do not reach saturation overnight. As the sharp tongued Miranda Priestly pointed out, color trends such as cerulean start out in designer collections then eventually trickle down to the bargain bin at the Gap. This careful planning is why forecasters have to work years in advance to plan trends. Designers must have time to incorporate the new “it” colors and textiles into their collections. When you see one col...


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Dempgraphic Group - Baby Boomers

December 3, 2012


Maybe you know someone who’s going through a midlife crisis; your dad just bought a corvette, your next door neighbor bought a boat, and your friend’s divorced mom bought herself a right hand diamond ring. Baby boomers across the country, born 1945-1964, are at the ripe age to experience this strange phenomenon. That would in 2012 put them between 48 and 66. This is a group that has with time reshaped America – more divorces, less retirement, and they’re still spending. Let’s take...


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Zeitgeist - 1920's

December 3, 2012

The ‘Roaring Twenties’; what comes to mind when you hear that term? Jazz, liquor, and rolled stockings are just a few of the things I immediately think of. That’s surface level thinking; if you really want to understand the zeitgeist of the era, you have to dig deeper and take a look at events, ideas, social groups, attitudes, and technology of the time. I’m taking a closer look at the 1920’s to really understand the spirit of the times.


            To set the stage for the 1920...


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